Episode 88

Podcasting About Podcasts: Why We Listen, What We Love, and How It Shapes Aesthetic Medicine

Published on: 18th September, 2025

In this special behind-the-scenes episode of Beauty & The Brain, co-hosts Dr. Chris Croley and Nurse Practitioner Jerry Drinkard sit down with fellow provider and fan-favorite guest Allie Ballew to unpack the rising influence of podcasting in aesthetic medicine, wellness marketing, and patient education.

Whether you're a skincare enthusiast, medical injector, or podcast lover, this episode dives into:

  • Why more patients are turning to podcasts for aesthetic treatment education
  • The difference between short-form and long-form podcast content—and what listeners really prefer
  • How Beauty & The Brain balances expert education and relatable conversation
  • Our favorite podcasts (from The Toast to Call Her Daddy to Unreasonable Hospitality) and what makes them stick
  • The power of video podcasting, facial expressions, and YouTube for building trust and connection
  • How we choose guests, prep content, and handle edits with authenticity in mind

You'll also hear candid takes on listener feedback, TikTok-length attention spans, and the evolution of Beauty & The Brain into a trusted resource for both consumers and providers in the aesthetic space.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube to get to know the voices—and real personalities—behind Skin & Tonic Med Spa in Pace, Florida.

📲 Want to be featured on the show? DM us @skinand_tonic or email info@skinandtonic.pro We're always looking for inspiring guests in the world of medical aesthetics, wellness, entrepreneurship, and beauty innovation.

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About the Podcast

Beauty & The Brain®
A Deep Dive into Medical Aesthetics
Welcome to Beauty & The Brain, the podcast where we take a deep dive into the fascinating world of medical aesthetics! I'm Dr. Chris Croley, and I'm joined by my co-host Jerry Drinkard, a board-certified Family Nurse Practitioner. Together, we co-own Skin & Tonic, a medical spa that's passionate about providing the latest and greatest treatments to help our clients look and feel their best.

We started this podcast out of our love for medical aesthetics and our desire to share our knowledge and insights with others. Every week, we'll be discussing new trends, sharing our thoughts on controversial topics, and keeping you up to date on the latest technology in the industry. But we won't just be talking to ourselves! We're excited to bring in experts and industry leaders to share their perspectives and insights with our listeners.

Our goal is to provide a podcast that's authentic, informative, and genuinely helpful for anyone who's interested in beauty and wellness. Whether you're a beauty enthusiast or a medical professional, we hope you'll tune in every week to learn something new and join us on this journey of discovery.

So, if you're ready to dive into the world of medical aesthetics, join us on Beauty & The Brain, and let's explore this fascinating industry together!